Magnifying the magic of Tanzania.
Our roots run deep
The Johari journey began in 2020.
We wanted to create a distinctly Tanzanian brand that our people could be proud of. A gin that would be used to mark life’s moments and become synonymous with celebrations of our country and our people.
Johari is a product that is strongly rooted in Tanzania’s rich heritage, but openly embraces the evolution of our abundant nation.
It's an ode to all that makes Tanzania unique.
Made in Tanzania
By Tanzanians
For Tanzanians
For a lot of the world, they only know Tanzania from what they’ve seen on postcards.
Our picturesque landscapes are part of who we are, but they’re not all that we are. They don’t define or do justice for who we truly are.
The real soul of the land is its people.
In the city smoke, amongst the rising buildings, manic markets and honking horns, lies the true soul of this country. Where the hustle and bustle is the pulse, connecting and breathing life into its inhabitants who celebrate life with one another.
That’s the heart of Tanzania.
That’s Johari.
Johari was created to commemorate all of the this, but more importantly, to present our people with a drink that they know is uniquely theirs, made from the hands who call this place home.